Copilot prompts for marketing: 8 ready-to-copy examples

Eight Copilot Chat prompts for marketing: posts, content plan, in-depth article, visual and segmentation, from Beginner to Expert level.

By QDNA · Published on September 10, 2026 · Updated on September 10, 2026

In brief. Marketing writes, plans, illustrates and measures. These eight prompts cover the short post, the content plan, the in-depth article, the visual and segmentation, with two prompts per level of the course. They share three rules: the facts come from you, never from the model; style is shown by examples, not adjectives; every figure or regulatory obligation is checked against an open source before circulation.

When to use it

A generated image must contain no identifiable person, no brand and no text. Survey results are anonymised before being attached, and image generation is subject to limits that Microsoft does not quantify publicly according to the documentation in force in September 2026.

To adapt one of these prompts, open the composer and choose the "Marketing" template in the list of job templates.

Beginner

1. Three posts for a professional network (Beginner)

BeginnerContext. You are launching an offer and want three different angles for the company page.

Propose three posts for the company page on a professional network. Context: launch of a [subject] offer for SMEs in [sector], readers: executives and technical managers. Expectations: one post per angle (client problem, behind the scenes, quantified result), 60 words at most each, a clear call to action, close but professional tone, in English. Use only the following facts: [three listed facts].

Expected result. Three short texts with distinct angles, based only on the facts provided.

Mistake to avoid. Asking for "engaging content" with no audience or facts: the reply is filler interchangeable with that of any company.

Related lesson. Writing a good prompt: the four ingredients

2. Check a statistic before publishing it (Beginner)

BeginnerContext. A figure is circulating in an internal presentation and you want its source before reusing it in a campaign.

Search the web for the source of the following figure: "[figure and claim, for instance: 60 percent of French SMEs have a website]". Give the organisation that published it, the year of the study, the exact link to the page consulted and the publication date of the page. If you find several different values, present them all with their source. If no official or institutional source confirms the figure, say so instead of citing a blog.

Expected result. A sourced figure with a link to open, or the explicit admission that no reliable source confirms it.

Mistake to avoid. Asking "is this figure true?": Copilot confirms confidently and without a link, and the false figure goes into the campaign.

Related lesson. Checking an answer: sources, figures, dates

Intermediate

3. Quarterly content plan with a useful role (Intermediate)

IntermediateContext. You are building an editorial calendar for a quarter, with a role that frames the structure of the reply.

You are an editorial planner. Build a content plan for the coming quarter. Context: management software for tradespeople, target: building trades, goal: generate free trials. Expectations: one theme per month, two formats per week, suggested channel, one measurement indicator per theme. Format: twelve-row table (week, theme, format, channel, indicator). Example of an expected row: | Week 1 | Quotes in 5 minutes | Short video | Professional network | Clicks to the trial page |.

Expected result. A twelve-row calendar in the format shown, with one indicator per theme so that it can be steered.

Mistake to avoid. Accepting a plan without a measurement indicator: a calendar without a quantified milestone cannot be steered.

Related lesson. Giving examples and a role to set the style

4. Framed monitoring of a sector's announcements (Intermediate)

IntermediateContext. You want a sector's recent announcements with dated sources, without confusing press release and rumour.

Search the web for the product announcements published in the last 30 days by the players of [sector] in France. Use in priority the publishers' official sites and the trade press. For each announcement: title, company, exact date, link to the page consulted, two-sentence summary. Separate "official announcement" and "unconfirmed press information". Limit yourself to five announcements; if you find fewer, say so.

Expected result. Five dated and linked announcements, with the distinction between official source and press information.

Mistake to avoid. Asking for "the sector's news" with no period or source criterion: Copilot mixes a 2019 article and a forum.

Related lesson. Web on or off: when Copilot should search

Advanced

5. In-depth article in three validated steps (Advanced)

AdvancedContext. An 800-word article on a regulatory topic, produced in three prompts with validation of the outline before writing.

Goal: an 800-word article on [topic, for instance: electronic invoicing] for French SMEs. Proceed in three steps and wait for my validation after each. Step 1: propose the outline in five sections with the key message of each. Step 2: write each section including the obligations and their timeline, with one official source cited per section (link and date). Step 3: propose a main title, two subheadings and a 40-word summary box. Constraints: sentences of 25 words at most, educational tone, no commercial promise, in English.

Expected result. A validated outline, then an article sourced section by section, to be reviewed by the legal department before publication.

Mistake to avoid. Asking for the article in a single prompt: the outline, the regulatory timeline and the sources arrive mixed together and unverifiable.

6. Presentation visual with no real person (Advanced)

AdvancedContext. You need an illustration for an internal communication, with no identifiable face and no text to check.

Generate an illustration to announce [event, for instance: IT security week]. Style: flat colour areas, blue and grey palette from our brand guidelines, 16:9 landscape format. No identifiable character, no logo, no text in the image. Propose two variants that differ in composition.

Expected result. Two abstract visuals usable internally, with no face, no brand and no generated text.

Mistake to avoid. Asking for a realistic photo of a team in a meeting or placing a named colleague in it: image rights and a misleading scene.

Expert

7. Segmentation of a client survey with its limits (Expert)

ExpertContext. The anonymised answers of a survey are attached; you want segments presented as hypotheses, not truths.

From the attached file survey_2026.xlsx only (one sheet, row 1 = headers, one answer per row), proceed in four steps. Step 1: propose three segments from the answers, with the share of each segment and the questions that separate them. Step 2: write a one-sentence promise for each segment. Step 3: attach to each promise three arguments drawn from the answers, citing the column. Step 4: list the limits of the segmentation (sample size, missing questions, response bias) and what it does not allow you to conclude. Format: table segments, shares, promises, then arguments, then limits.

Expected result. A message architecture grounded in the data, with a limits section that prevents over-interpretation.

Mistake to avoid. Taking the segments for established facts: they are working hypotheses to be confronted with the field.

8. Have the team's post prompt improved (Expert)

ExpertContext. You submit the post prompt the team has been using for months to have it rewritten by blocks.

Improve the prompt below for Copilot Chat. Rewrite it according to the blocks Role, Goal, Context, Sources, Format, Constraints, Verification. For each change, explain in one sentence the problem it fixes. End with the list of information I am missing for the prompt to be complete, as questions.
Prompt: [current team prompt pasted]

Expected result. A prompt rewritten by blocks, every change justified, and questions that reveal the missing ingredients.

Mistake to avoid. Adopting every proposed change without deciding: keep those that fix an observed problem and reject the others in writing.

Related lesson. Asking Copilot to improve your prompt

Frequently asked questions

Can I publish a text produced by Copilot Chat as is?

Always proofread it: figures, dates and regulatory obligations must be checked against an open source. For a generated image, check your company's policy on the AI generation label before circulation.

Does Copilot Chat know our editorial guidelines?

No, unless you give them to it. Paste two or three examples of published texts into the prompt, or attach the guidelines as a file: that is the most reliable way to get the house tone.